CoachDeck Joins Forces with UNICEF to Aid Disaster Victims in Haiti and Pakistan
San Diego, CA Sep 21, 2010 – CoachDeck LLC, (www.coachdeck.com) a leader in providing training resources for youth sports coaches, has announced a joint venture with UNICEF to create awareness about and raise money for disaster relief efforts in Haiti and Pakistan.
UNICEF recently reported that over 100,000 children in Pakistan are at risk of starving to death over the next six months due to lack of food and clean water. Children living in rural areas who already did not have enough to eat before the floods are fighting to stay alive as diarrhea, respiratory diseases and malaria attack their emaciated bodies.
“When we heard of the possible scope and magnitude of this catastrophe we asked ourselves what we could do,” said Brian Gotta, President of CoachDeck. “It occurred to us that we have a forum of over 10,000 youth sports leagues with whom we communicate regularly. Some of these organizations are home to thousands of families. We have the potential to reach millions of parents who, we expect, would jump at the chance to help save the lives of children.”
UNICEF is supplying clean drinking water for nearly 2 million flood victims, and is vaccinating children against polio and measles in the affected areas. But with the number of people affected by the flooding exceeding the number of people affected by the 2004 tsunami, the Haiti earthquake and the recent earthquake in Pakistan combined, more funding is urgently needed.
CoachDeck and UNICEF have set up a special website where individuals can donate to the relief efforts: http://inside.unicefusa.org/goto/coachdeck. The company plans to promote the site through its monthly On Deck Newsletter, through social media and conventional media outlets.
“If you really boil it down,” said Gotta. “The ultimate mission of CoachDeck is to make kids’ lives better – to make them happier. We felt it would be unconscionable to have the ability to help kids who have none of the abundant advantages enjoyed by our children, who are literally dying for the most basic necessities, and not try.”
CoachDeck cards were created to assist the millions of hard-working youth sports volunteers and parents who would like to help players learn important skills and fundamentals though fun drills and games. Designed by professional coaches, the drills in CoachDeck can be performed by players from 6-16 and are laid out in a fast, easy-to-understand format that allows coaches to conduct an extremely effective practice with little or no preparation.
UNICEF works at the family, community, regional and country level—with direct access to policy makers and local organizations—to create lasting positive change in areas as far-ranging as maternal and child health, nutrition, HIV/AIDS, water and sanitation, education and child protection. So trusted is the UNICEF name that in recent years, UNICEF and its partners have been able to negotiate ceasefire "days of tranquility" in a number of conflict areas—most recently between warring factions in Burundi and Sudan—to immunize children against killer diseases like measles and polio.